Short Music Video Task

For our short music video we have decided to do the song 'Seven Nation Army' by The White Stripes. We have chosen to make a music video for this song for a number of reasons.

We chose this song because we felt that we could come up with lots of ideas of things to do with the song in terms of video, for example using the lyrics to our advantage and using references to the lyrics within the video, that may be subtle and other that may be obvious.

We also chose this song because it is a song that all the members of our group enjoy listening to and believe that many others enjoy the song.

We also felt that there was plenty of ideas that we could use to produce a CD front cover, which is one of our tasks which is currently in progress, and also creating a website for the band.
We felt that the colour scheme that the band used on their album 'Elephant' was also something we could include in either our video, CD cover or our website.

Overall we thought that this song was a good choice down to how flexible we can be with the ideas associated with it and the references we can put within the video.

Recommended Music Video Textual Analysis

Sign on - Rat Boy

'Sign On' in an indie song released in 2015 by indie rock band Rat Boy. The song contains very fast editing with vibrant colours and inclusions of props such as a bouncy castle. These things may have been included to emphasise the fast pace of the song, and to show that the artists are young and energetic.

 The car used throughout the song could typically be seen as a car owned by people on the lower class, this connoted that the young men portrayed in the video are lower class, which links to the theme of the song, which is about signing onto the benefits system. 

There is also an inter-textual reference in the video to 'Alright' by Supergrass. This reference is that all the band members are shown driving in a car in 'Sign On', and in 'Alright', the band member are shown riding around on a bed. Another reference, is a scene in 'Sign On' where a band member is riding a chopper bicycle, this also happens in 'Alright' by Supergrass. This infers that Rat Boy used some ideas from 'Alright' and used the songs video as inspiration for their own. 

Happy Music Video

Here is our 30 second recreation of the music video to Pharell Williams' 'Happy'.

Here is my textual analysis of the song 'Walk This Way' by Run-DMC and Aerosmith

Californication Storyboards

We produced some story boards to the music video of Californication by Red Hot Chili Peppers. We did this in order to gain a better understanding of drawing storyboards and also gain an understanding of how to fit in different shots into the bars of the music. I hope that this will come into use later on in the year when I produce my full length music video. 

Introductory Post

This year, I will be focusing primarily on music and music videos in particular. I will start by producing a 30 second recreation of the music video to Pharell Williams' 'Happy'. I will then go onto creating a 1 minute music video to a song of my choice, as well as producing a CD cover art for the song and a website to go with it. Finally i will create a full music video to a song of my choice for my final piece. I hope to develop several skills such as editing a music video, story-boarding and also work on skills i already have such as using cameras, editing and various other skills. I hope that my skills will develop through the year and result in me making a good music video for my final piece, through my progression throughout the year.