Evaluation Question 4

Question 3 Scripts

Here are the scripts for my question 3 response as I understand that it can sometimes be difficult to understand Voki and there is often an issue with it cutting out.

Question 3 Part 1

Our initial target audience was teenagers,
 mostly those who have recently finished school
and are going on to pursue careers and such.
This is a mass target audience as students all around
the world are finishing school and will be taking
their steps into the world as an independent adult and will
be facing the issues that go with this.


We do arguably have a second target audience which would
 still be teenagers, however, it would be those who are in the
lower years of school and are undergoing the usual pressure put
on by teachers and being told that what they do in school over
the years they're there will determine how the rest of their life will be,
and the song that we chose may be a way to provide either
reassurance or perhaps a more friendly piece of encouragement for
them to work hard and try their best.

Question 3 Part 2

Our target audience did, to a large extent influence how
we constructed our texts, mainly due to the fact that
we tried to maintain a relatable style whilst still portraying serious
issues throughout. We attempted to attract our audience
 by using elements that the audience would find relatable
 and maintain the same style throughout.
In reflection if I could change something about our task
I would add a more serious element to the issues raised as I personally
feel that they are presented as themes that should be taken lightly
when i don't personally believe that is the case.

Evaluation Question 3

http://www.voki.com/site/pickup?scid=12664318&width=575&height=323&chsm=ea8907946ee0f1e86a6b1c34814bcf4b

http://www.voki.com/site/pickup?scid=12664740&width=575&height=323&chsm=52593ef597742eb67a38e93457e424c2

Evaluation Question 2

Evaluation Question 1

Due to the SD card in the camera running out of space, the end of the discussion in the video is cut away. As such, from the point of the video and audio cutting out the discussion continued as follows: 'even though some of the things that are being discussed within the song are actually serious matters that affect a massive amount of people and as such, some would argue that they shouldn't be presented in such a light hearted and carefree way.'.

Music Video Influences

One of the main influences for ideas and designs was that of the "All american rejects" hit single "move along" which featured fast cutaway editing of the lead vocalist Tyson Ritter singing stationary while each few frames begins alternating clothes. This was the main idea that sparked to our music video due to its connection to the lyrics "living my life in second hand clothes, which implies he only ever wears second hand clothes. To incorporate build on this pattern the band used we inserted the idea of alternating clothes in existing ideas for scenes except reacting the scene 2-4 times in different costumes then cutting them together such as the jump scene. Next we thought how clothes can define the image of a character so for lyrics involving specific character traits i.e. "too rich" "too poor" we dressed in both shoddy scruffy clothing with other poor associated props or dressed smart and pristine. And finally lead to the concept of money and its struggles which became one of the narratives angles to develop around.

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