The Male Gaze
The concept of gaze is one that deals with how an
audience views the people presented.
For feminists it can
be thought of in 3 ways:
1. How men look at women
2. How women look at themselves
3. How women look at other women
Main features of ‘The
Male Gaze’ theory (1975)
1. The
representation of women as a sexual fantasy and from a heterosexual point of
view
2. Scopophilia
– the pleasure involved in looking at other peoples bodies
3. Patriarchal
society
4. Objectification
of female characters
5. Active
male and passive female
6. Men
– controlling subjects
7. Women
as an image
8. Men
do the looking and the women are there to be looked at
9. Needs
of the male ego
Laura Mulvey coined the term ‘Male Gaze’ in 1975. She
believes that in film audiences have to ‘view’ characters from the perspective
of a heterosexual male.
Some theorists also have noted the sexualising of the female
body even in situations where female sexiness has nothing to do with the product
being advertised
Criticism of Mulvey and Gaze Theory
Some women enjoy being ‘looked’ at e.g. beauty Pageants.
The gaze can also be directed toward members of the same
gender for several reasons, not all of which are sexual, such as in comparison
of body image or in clothing.
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